What Key Pages Should You Include in Your Website for Maximum Relevance?
Your website is a window into your business and an indispensable marketing tool. While the design, font, and colours play an essential role in the presentation of your site, its structure, including the quality of the pages, can impact your search engine ranking.
Having one or more uninteresting or poorly written pages on your website is not at all beneficial for positioning yourself well on search engines. In this case, it's better to focus on quality over quantity! In this article, you'll discover which are the main pages to incorporate into your site and some advice on content for each of the pages.
What is a web page?
A web page is a digital document that contains visible parts such as text, images and links, and invisible features such as HTML codes and meta tags (metadata). It's displayed directly on the screen of a computer or mobile device. A set of web pages, therefore, constitutes a website. In other words, a page is a section of a site. Each page has its URL address.
How many pages should a website contain?
There's no precise answer to this question. Sometimes, five pages are enough to properly present its products or services, while in other cases, twenty pages are not enough to meet the needs of internet users. For example, large university websites require hundreds of pages encompassing all departments, including student aid resources and admissions. At the same time, a snow removal company will only need a few pages to present its services.
In any case, search engines favour the content and not the number of pages. It also doesn't mean you must write endless content because that could discourage your site visitors.
Which web pages are the most relevant?
1. THE HOME PAGE
The homepage is the cornerstone of any website, acting as the virtual front door and primary navigational hub. It's crucial that this page immediately captures the user's attention and addresses three key queries: Who are you, what do you offer, and how can you assist them? Your homepage should not only provide clear answers to these questions but also showcase a creative and intuitive design that mirrors your brand's identity.
Be sure to feature snippets of content from further down the site to draw visitors to the rest of your site.
2. ABOUT PAGE
This section does not act as a CV. Instead, it's a place to present who you are, your values and your mission. This page should convey a little personality, your reason why, and visuals in your brand image. It should strike a balance between practical and inspiring. Writing this section can be a daunting task. Don't hesitate to ask for help from your relatives or trusted clients to highlight your qualities and skills. Take your time because what you write will bring a human dimension to your business and help you gain the trust of visitors who have no idea who you are.
3. THE PRODUCTS/SERVICES PAGE
Essentially, you designed a site to sell your products or services; this page is therefore crucial. This section is all about presenting your offer, describing your products and services accurately, and explaining to potential customers how you can help them. Be sure to write compelling product or service descriptions. You can even add prices if they are fixed. Otherwise, it's best to avoid displaying multiple examples of fees for the same service or product. After viewing this page, users should have no questions about what you do or offer.
4. THE TEAM PAGE
Like the About page, the Team page puts a face to the people behind the products or services. Since users are often curious by nature, they like to peek at this section to find out who they are doing business with. Be sure to incorporate good quality professional photos, and add a short biography or a word from the team member to enhance the human side of the business.
5. THE TESTIMONIALS PAGE
The role of this page is to give a boost of credibility to your business. Testimonials and customer reviews largely influence your target audience's purchasing decisions, which is why the testimonials page is a great way to generate sales. Ask your trusted customers or customers who have an excellent reputation in a particular area for permission first before mentioning them on your site. If they agree, ask them to write a short review of your products or services and send you their high-resolution logo. Remember that a great testimonial can attract many new customers. That's the power of social proof!
6. THE CONTACT US PAGE
Now that the user has toured your site and is interested in your offer or has questions, they should be able to communicate with you easily. The Contact Us page is essential and must be accessible in several places on your site. It must contain:
Your full mailing address
Your email or customer service email address
Your phone number or customer service number
Opening hours
An easy-to-fill contact form where you can ask a question or leave a comment.
7. THE FRENCH VERSION OF ALL PAGES
Ensuring that every page on your site has a French version is crucial for reaching a wider audience. This not only caters to a more diverse group of users but also showcases your commitment to professionalism and inclusivity.
To conclude, additional pages like FAQs, a portfolio or achievements page, and a client page can further enhance your search engine rankings and bolster your business's credibility. However, prioritize crafting content for the key pages discussed earlier in this article. And if you're seeking guidance on developing a site map or tree diagram for your website, the experts at Branddit are always ready to assist.
